AI tools like ChatGPT are everywhere. They draft articles, build outlines, even suggest ad angles. That’s useful—until everything starts sounding the same. That sameness is the “AI answer.” Here’s how to beat it—the BigBoost way.
1. Define the Problem: What Is the “AI Answer”?
When your content sounds generic, it blends into feeds, SERPs, and inboxes—killing scroll-stopping power and lowering conversion rates.
Actionable Strategies
- Audit 10 recent posts: highlight lines that “could be from any brand.” Rewrite them in your voice.
- Create a “ban list” of clichés your brand won’t use.
- Create a “ban list” of clichés your brand won’t use.
Key Takeaway: If it reads like a school essay, it will perform like one.
2. Talk Like a Human, Not a Headline
Specifics create trust. Vague “tips” don’t convert.
Actionable Strategies
- Share what really happened—wins and misses.
- Replace listicles with narratives: “How we cut Instagram CPL by 48% without changing ad copy.”
- Share what really happened—wins and misses.
- Replace listicles with narratives: “How we cut Instagram CPL by 48% without changing ad copy.”
- Write to one person (your ICP) and keep spoken-style sentences.
Key Takeaway: “Hyper-specific + imperfectly honest” beats polished generalities.
3. Use AI as a Jumpstart, Not a Crutch
AI accelerates ideation, but unedited AI outputs flatten your voice.
Actionable Strategies
- Use AI for outlines, angle lists, and counter-arguments.
- Always do a “human pass” for POV, tension, and one spicy line.
- Lock a “no-AI finalization” rule for customer-facing copy.
Key Takeaway: AI can draft. Only you can decide and differentiate.
4. Back It Up with Real Campaign Data
Proof is uncopyable. Screenshots and numbers build authority and safety to act.
Actionable Strategies
- Share before vs after stats and the 1–2 levers that moved them.
- Blur sensitive fields; never share PII.
- Includecontext: channel, audience, spend range, timeframe.
Key Takeaway: No story beats “here are the numbers and what changed.”
5. Make It Uncopyable (Your POV + People)
Competitors can copy formats—not your lived experience.
Actionable Strategies
- Insert “Agency POV” callouts: what you believe and what you reject.
- Add team quotes or mini-interviews (“What surprised us in this sprint”).
- Document behind-the-scenes: test plans, kill lists, decision trees.
Key Takeaway: If it happened in your war-room, it’s yours alone.
Final Thoughts
The internet’s getting noisier and AI is getting faster. The winners in 2025 will:
• Tell real stories (including the messy parts)
• Share real numbers (and what shifted them)
• Sound nothing like everyone else
When you spot an “AI answer,” take the other path. Make it real, useful, and unforgettable.