GoFundMe: Scaling Global Fundraising
About
The Challenge
- Building efficient search structures aligned with user intent.
- Enhancing keyword precision to reduce overlap and increase relevance.
- Strengthening offline signal frameworks for smarter automation.
Our Strategy
We began with a deep performance audit of existing campaigns across search and social platforms to uncover inefficiencies and rebuild for scale.
Google Ads — Structuring for Intent & Scale
Restructured campaigns around intent-based segmentation, optimized brand vs. non-brand spend, and localized campaigns across 8+ markets.
Bing Ads — Extending Impact
Expanded into Bing to capture high-intent audiences, replicating the proven Google framework for incremental growth.
Meta, Reddit & LinkedIn — Creative Storytelling
Introduced a creative testing framework leveraging real user stories, influencer-driven content, and localized visuals to connect with cause-driven audiences.
Continuous Optimization
Implemented cross-platform learning loops and ongoing bid/budget optimizations for compounding efficiency gains.
We began with a deep performance audit of existing campaigns across search and social platforms to uncover inefficiencies and rebuild for scale.
Google Ads — Structuring for Intent & Scale
Restructured campaigns around intent-based segmentation, optimized brand vs. non-brand spend, and localized campaigns across 8+ markets.
Bing Ads — Extending Impact
Expanded into Bing to capture high-intent audiences, replicating the proven Google framework for incremental growth.
Meta, Reddit & LinkedIn — Creative Storytelling
Introduced a creative testing framework leveraging real user stories, influencer-driven content, and localized visuals to connect with cause-driven audiences.
Continuous Optimization
Implemented cross-platform learning loops and ongoing bid/budget optimizations for compounding efficiency gains.
The Outcome
- 25% increase in acquisition
- 25% increase in prospects
- 30% reduction in CPC
These results highlight a scalable, data-driven performance system capable of sustaining growth while improving ROI.
Looking Ahead
The collaboration continues with a focus on expanding into new regions, refining creative messaging, and improving multi-channel efficiency. Our shared mission remains clear — to help GoFundMe maximize its fundraising impact through data-driven, market-specific strategies that drive real-world outcomes.
