Outdoor America: Scaling Ecommerce Performance with Precision
About
The Challenge
The objectives were:
- Drive higher gross sales and average order value (AOV).
- Improve non-brand acquisition efficiency across search and shopping.
- Use Meta to reinforce brand awareness and top-funnel discovery.
- Build a performance framework that scales without eroding margins.
Our Strategy
We focused on full-funnel orchestration, using Google Ads as the primary performance driver and Meta for awareness reinforcement.
Search & Shopping Optimization
Developed a structured approach combining search and shopping campaigns to capture high-intent buyers.
– Introduced intent-based keyword segmentation and optimized ad groups for efficiency.
– Applied dynamic ad copy highlighting seasonal offers, delivery speed, and product USPs.
– Enhanced shopping feed optimization, ensuring accurate titles, pricing, and category mapping for top-performing SKUs.
Non-Brand Scaling & Profit Indexing
Scaled non-brand campaigns by aligning spend to categories with higher profitability using a profit factor index.
Rebalanced bids toward high-margin and repeat-purchase categories while maintaining volume efficiency.
Awareness & Signal Integration
Used Meta campaigns to fuel discovery and brand familiarity, driving incremental search demand.
Integrated offline signals (completed purchases and repeat buyers) into Google Ads to guide smarter automation and conversion bidding.
We focused on full-funnel orchestration, using Google Ads as the primary performance driver and Meta for awareness reinforcement.
Search & Shopping Optimization
Developed a structured approach combining search and shopping campaigns to capture high-intent buyers.
– Introduced intent-based keyword segmentation and optimized ad groups for efficiency.
– Applied dynamic ad copy highlighting seasonal offers, delivery speed, and product USPs.
– Enhanced shopping feed optimization, ensuring accurate titles, pricing, and category mapping for top-performing SKUs.
Non-Brand Scaling & Profit Indexing
Scaled non-brand campaigns by aligning spend to categories with higher profitability using a profit factor index.
Rebalanced bids toward high-margin and repeat-purchase categories while maintaining volume efficiency.
Awareness & Signal Integration
Used Meta campaigns to fuel discovery and brand familiarity, driving incremental search demand.
Integrated offline signals (completed purchases and repeat buyers) into Google Ads to guide smarter automation and conversion bidding.
The Outcome
- 23% increase in Average Order Value (AOV)
- 18% growth in Gross Sales
- 3.0x overall ROAS, sustained through Google-led campaigns
Looking Ahead
The partnership continues with a focus on expanding product-level bid automation, improving feed-based personalization, and strengthening the connection between Meta awareness and Google conversion data. Together, we’re helping Outdoor America grow as the go-to destination for outdoor enthusiasts nationwide.
