Swym: Fixing the Funnel and Scaling Shopify App Installs With Intent-Based Campaigns
About
Swym powers personalized shopping experiences for over 45,000+ eCommerce brands through interactive features like Wishlists, Save for Later, and Back-in-Stock alerts. The platform enables merchants to capture zero-party data that drives personalized campaigns, improves retention, and increases repeat purchases — all within the eCommerce ecosystem.
Target Market: Global Shopify ecosystem
The Challenge
- Fragmented attribution between Shopify, Google Ads, and LinkedIn.
- Inconsistent funnel insights, making CPLs unpredictable.
- Creative misalignment across stages, resulting in lower engagement from high-intent users.
Our Strategy
We rebuilt Swym’s funnel around a data-linked, intent-driven approach, aligning creative, analytics, and bidding systems for a cohesive install journey.
Funnel & Tracking Overhaul
Implemented a robust conversion tracking system connecting GA4, Google Ads, and Shopify. Each micro-conversion — from Add App to Install — was tracked to identify drop-offs and optimize the funnel in real time.
Intent-Based Campaign Structure
Deployed high-intent campaigns on Google targeting users actively exploring Shopify personalization tools.
– Segmented geo markets for bidding efficiency.
– Implemented targeted bidding strategies (tCPA/tROAS) to maximize qualified installs.
– Introduced LinkedIn remarketing layers for retargeting Shopify merchants across the decision funnel.
Stage-Specific Creatives & Messaging
Redesigned creatives to align with user intent across stages:
– Top Funnel: Educational visuals and “Why Swym” messaging.
– Mid Funnel: Testimonials, reviews, and demo videos.
– Bottom Funnel: Urgency-driven CTAs and app feature highlights.
This ensured that prospects saw relevant messaging whether they were learning, evaluating, or ready to install.
The Outcome
- 20.7% increase in acquisition
- 30% boost in visibility
- 1 ranking position on Shopify App Store
Looking Ahead
The focus now shifts toward expanding international install campaigns, refining creative testing, and integrating LTV-based bidding models to sustain profitability. Together, we continue to help Swym power personalized eCommerce journeys for global brands — turning engagement into repeat revenue.
