About the Brand:
Swym is a Seattle-based Shopify app company trusted by 40,000+ global brands. Swym powers wishlist and personalization features that transform customer experiences. swym.it
The Challenge:
High Drop-offs from ‘Add App’ to Install
Despite strong demand, Swym’s install funnel was hemorrhaging users. People clicked “Add App” but abandoned it before completing installation. Fragmented attribution across Shopify, Google Ads, and LinkedIn created unpredictable CPLs. Creatives lacked cohesion across funnel stages, leaving conversions on the table.
Solution:
A Data-Linked Funnel Backed by Intent-Based Campaigns
We rebuilt Swym’s funnel from the ground up with bulletproof tracking infrastructure, mapping every micro-conversion through GA4 and Shopify. High-intent campaigns with surgical bidding strategies launched on Google, with geo-segmentation for maximum efficiency. Stage-specific creatives—testimonials, urgency-driven CTAs, product demos—were deployed systematically. Attribution was unified, and budget was reallocated based on hard data, not hunches.
Outcome:
Clearer Funnel, Higher Install Rates, and Improved ROAS
+24% Shopify App Install Rate
+35% Add App Button CTR
+29% Growth in Google Ads Conversions